The key is to research well. Take into account the influencers' relevance to your business, audience demographics, engagement rates, authenticity, and prior collaborations when selecting them for your campaign.

Your marketing objectives and target audience will determine the type of content you desire the selected influencers to produce. Things like product reviews, guides, sponsored content, contests if any, and original works that support your company can all be included.

The pay scale that influencers receive varies depending on the number of followers, engagement rates, industry, and nature of the work. It can include normal pay cheques or commission-based business strategies, in addition to product samples and discounts.

Well to measure your influencer marketing campaign success track metrics like reach, engagement, website traffic, conversions, sales, brand sentiment, and return on investment (ROI). Also use analytics tools, unique URLs, promo codes and surveys for precise results.